Generate is an innovation hub dedicated to the development of ingredient startups and food concepts, with the aim of bringing added value to the F&B industry. By harnessing the power of our open innovation network, Generate is committed to supporting startups and developing break-through business models.

Generate offers a comprehensive program that validates proofs of concept, finds the perfect route to market, and provides access to an extensive business network. Our goal is to equip startups with everything they need to thrive and flourish in today’s competitive market.
We offer ample opportunities for startups to apply their solutions to products, within testing environments and under professional guidance
We offer state-of-the-art laboratories and testing production lines designed to help bring your ideas to life
We offer support in validating proofs of concept and finding the right route to market, ensuring your innovations are market-ready
Creating edible fats and oils from CO2 using a resource-efficient power-to-X technology. A revolutionary, sustainable solution to replace animal and tropical fats and oils without exploiting arable land.
Revolutionizing the future of baking with ImagiBake™, a next-generation line of egg replacement ingredients powered by precision-fermented whey protein. ImagiBake™ delivers the functionality, taste, and texture of real eggs without the volatility of supply or cost.
Producing patented real animal muscle proteins affordably via photosynthetic precision fermentation. This unique, animal-free structural protein enables the creation of sustainable, ethical, and clean-label meat and seafood alternatives that perfectly replicate the authentic taste and texture of traditional products.
Crafting cacao through cellular agriculture, cultivated from selected cell lines in clean, controlled environments. A cacao solution that preserves flavor and indulgence while ensuring consistency, sustainability, and safety.
Turning potatoes into a protein platform thanks to molecular-farming. The proprietary high-protein potato varieties (3× protein) enable growers, ingredient companies, and brands to use potato-native high-protein ingredients for the production of snack, bakery goods, and other food applications.
Upcycling spent yeast to obtain nutritious, tasty, allergen-free, clean label food proteins and supplements. A protein-enrichment solution which also positively impacts flavor and texture.
As an innovation hub, Generate was conceived to offer not just products, but also insights, innovation, and unwavering support to our clients and partners, both in the artisan and in the industry worlds.
We identify growing trends and develop concepts that are ready-to-implement with the aim of satisfying consumer demands
We find the perfect route to market for new concepts and connect the dots in market environments to help evolve the whole ecosystem
We offer support, training and materials in order to help clients and partners implement the new concepts successfully
Generate is your ideal partner in navigating the complexities of the F&B industry. We offer comprehensive, customized programs for each start up to validate proofs of concept, find the perfect route to market, and provide access to an extensive business network.